Da Nang is adopting a modern, data-driven approach to international tourism promotion, integrating market research, demand stimulation, communication and partnerships to enhance the effectiveness of destination marketing across diverse markets in 2026.
Da Nang promotes its tourism offerings at ITB Asia 2025 in Singapore. Photo courtesy of the Da Nang Tourism Promotion Center.
Market-specific tourism promotion
At the core of the strategy is a clear segmentation of source markets, reflecting changing travel trends and evolving consumer behaviour among international visitors.
Rather than adopting a one-size-fits-all approach, Da Nang is tailoring promotional activities to the specific characteristics, preferences and spending patterns of each market group.
For nearby Southeast Asian markets, Da Nang continues to prioritise direct engagement through major travel trade fairs such as Travex, Travel Meet Asia and ITB Singapore.
A consistent presence at these platforms helps sustain destination visibility while expanding partnerships with tour operators and airlines, supporting short-haul leisure travel, shopping tourism and MICE demand.
India, one of Da Nang’s fastest-growing markets, is being approached with a more targeted strategy. Participation in OTM Mumbai is complemented by destination showcases in Bengaluru and Chennai, focusing on key economic and technology hubs to reach high-potential customer segments more effectively.
For South Korea and Chinese-speaking markets, Da Nang is emphasising cultural engagement through destination weeks and themed promotional programmes, capitalising on high repeat-visit rates and strong destination familiarity.
Da Nang’s tourism promotion activities have been supported by strong partnerships with businesses and industry stakeholders. Photo courtesy of the Da Nang Tourism Promotion Center.
Meanwhile, traditional long-haul markets such as Japan and Australia are being nurtured through in-depth, sustainability-focused promotion, including participation in Tourism Expo Japan and business-to-business networking linked to aviation connectivity.
Europe, the CIS, the Middle East and North America are approached with a long-term perspective, combining leading trade fairs with roadshows and specialised partner outreach.
“I Love Da Nang”: Inspire repeat international travel
Da Nang plans to roll out a demand-stimulation and loyalty programme targeting returning international visitors under the message “I love Da Nang”.
The programme will leverage digital platforms, in partnership with major online travel agencies (OTAs) and leading tour operators in key markets, to disseminate promotions, travel packages and destination imagery.
Da Nang introduces its destination and tourism products to partners at Tourism Expo Japan 2025. Photo courtesy of the Da Nang Tourism Promotion Center
This approach aligns with the growing trend of independent travel and online bookings, while encouraging repeat visits amid intensifying competition among destinations.
Another notable pillar is the use of international events hosted locally in 2026, such as the Da Nang Asian Film Festival and the EWEC Trade Fair, as platforms to promote tourism. At the same time, hosting international fam trips, press trips and KOL delegations remains a key communication channel.
Welcoming eight to ten such groups per market is expected to amplify global media and social media exposure, creating strong spillover effects that directly influence travellers’ destination choices.
By aligning promotion with real market behaviour, deepening partnerships and speaking to travellers in more personal, targeted ways, Da Nang is moving beyond volume-driven recovery toward a more resilient growth model.
In an increasingly competitive global tourism landscape, the city’s shift from broad visibility to strategic precision may well define how effectively it secures its place on international travel maps in 2026 and beyond.
en.baodanang.vn
TỔNG ĐÀI DỊCH VỤ CÔNG: (0236) 1022 hoặc *1022, miễn phí phục vụ
1. Đường dây nóng tiếp nhận ý kiến phản ánh, góp ý của tổ chức, công dân và chuyển đến cơ quan chức năng xử lý
2. Hướng dẫn, giải đáp quy định, chính sách, thông tin kinh tế – xã hội
3. Hướng dẫn thực hiện thủ tục hành chính, dịch vụ công trực tuyến
4. Cung cấp thông tin phòng chống thiên tai, bão lũ
5. Cung cấp dịch vụ Tổng đài CSKH, nhắn tin CSKH, truyền thông, sự kiện và các dịch vụ tư vấn khác…
Da Nang is adopting a modern, data-driven approach to international tourism promotion, integrating market research, demand stimulation, communication and partnerships to enhance the effectiveness of destination marketing across diverse markets in 2026.
Da Nang promotes its tourism offerings at ITB Asia 2025 in Singapore. Photo courtesy of the Da Nang Tourism Promotion Center.
Market-specific tourism promotion
At the core of the strategy is a clear segmentation of source markets, reflecting changing travel trends and evolving consumer behaviour among international visitors.
Rather than adopting a one-size-fits-all approach, Da Nang is tailoring promotional activities to the specific characteristics, preferences and spending patterns of each market group.
For nearby Southeast Asian markets, Da Nang continues to prioritise direct engagement through major travel trade fairs such as Travex, Travel Meet Asia and ITB Singapore.
A consistent presence at these platforms helps sustain destination visibility while expanding partnerships with tour operators and airlines, supporting short-haul leisure travel, shopping tourism and MICE demand.
India, one of Da Nang’s fastest-growing markets, is being approached with a more targeted strategy. Participation in OTM Mumbai is complemented by destination showcases in Bengaluru and Chennai, focusing on key economic and technology hubs to reach high-potential customer segments more effectively.
For South Korea and Chinese-speaking markets, Da Nang is emphasising cultural engagement through destination weeks and themed promotional programmes, capitalising on high repeat-visit rates and strong destination familiarity.
Da Nang’s tourism promotion activities have been supported by strong partnerships with businesses and industry stakeholders. Photo courtesy of the Da Nang Tourism Promotion Center.
Meanwhile, traditional long-haul markets such as Japan and Australia are being nurtured through in-depth, sustainability-focused promotion, including participation in Tourism Expo Japan and business-to-business networking linked to aviation connectivity.
Europe, the CIS, the Middle East and North America are approached with a long-term perspective, combining leading trade fairs with roadshows and specialised partner outreach.
“I Love Da Nang”: Inspire repeat international travel
Da Nang plans to roll out a demand-stimulation and loyalty programme targeting returning international visitors under the message “I love Da Nang”.
The programme will leverage digital platforms, in partnership with major online travel agencies (OTAs) and leading tour operators in key markets, to disseminate promotions, travel packages and destination imagery.
Da Nang introduces its destination and tourism products to partners at Tourism Expo Japan 2025. Photo courtesy of the Da Nang Tourism Promotion Center
This approach aligns with the growing trend of independent travel and online bookings, while encouraging repeat visits amid intensifying competition among destinations.
Another notable pillar is the use of international events hosted locally in 2026, such as the Da Nang Asian Film Festival and the EWEC Trade Fair, as platforms to promote tourism. At the same time, hosting international fam trips, press trips and KOL delegations remains a key communication channel.
Welcoming eight to ten such groups per market is expected to amplify global media and social media exposure, creating strong spillover effects that directly influence travellers’ destination choices.
By aligning promotion with real market behaviour, deepening partnerships and speaking to travellers in more personal, targeted ways, Da Nang is moving beyond volume-driven recovery toward a more resilient growth model.
In an increasingly competitive global tourism landscape, the city’s shift from broad visibility to strategic precision may well define how effectively it secures its place on international travel maps in 2026 and beyond.
en.baodanang.vn
TỔNG ĐÀI DỊCH VỤ CÔNG: (0236) 1022 hoặc *1022, miễn phí phục vụ
1. Đường dây nóng tiếp nhận ý kiến phản ánh, góp ý của tổ chức, công dân và chuyển đến cơ quan chức năng xử lý
2. Hướng dẫn, giải đáp quy định, chính sách, thông tin kinh tế – xã hội
3. Hướng dẫn thực hiện thủ tục hành chính, dịch vụ công trực tuyến
4. Cung cấp thông tin phòng chống thiên tai, bão lũ
5. Cung cấp dịch vụ Tổng đài CSKH, nhắn tin CSKH, truyền thông, sự kiện và các dịch vụ tư vấn khác…
Tiếng Việt
