Da Nang strengthens appeal as a top travel destination

 Da Nang City’s prominence among top travel trends for both domestic and international visitors during Christmas and New Year underscores its broad market appeal. Christmas decorations brighten VinWonders Nam Hoi An. Readiness for the peak holiday season Online booking data from Booking.com and Agoda signals strong holiday-season demand for central Vietnam, with Da Nang and Hoi An among the most searched destinations for both domestic and international travelers from late December to early January. To capture this interest, tourism sites are rolling out festive programs and promotions. Ba Na Hills is staging Christmas shows throughout December, while VinWonders Nam Hoi An is preparing holiday events with snow effects and continued ticket discounts. Major resorts have launched seasonal packages, and the city has announced plans for the “Danang New Year Festival 2026”. Hoi An will also host the 21st Hoi An – Japan Cultural Exchange, as Da Nang continues welcoming famtrip groups to expand visitor markets. Building a balanced visitor market structure Da Nang welcomed an estimated 16.5 million visitors in the first 11 months of 2025, up 18.9% year-on-year, including 7 million international travelers who now make up about 42% of total arrivals, one of the highest shares in Vietnam. Data from The Outbox Company shows that central Da Nang appeals for its modern services, while Hoi An and suburban areas attract visitors seeking cultural and heritage experiences. Vibrant activities at the ‘Danang New Year Festival 2026’ An international famtrip to Danang On December 9, the Department of Culture, Sports, and Tourism announced the “Danang New Year Festival 2026,” a five-day celebration from December 30 to January 3 featuring cultural programs, entertainment activities, and the “Welcome 2026” check-in series with four themed photo zones. A new highlight, the “Da Nang – Welcome New Year 2026 Boulevard”, will turn Bach Dang pedestrian street into a vibrant festival space with interactive dance, craft, and music activities. The festival also includes a night race on December 31, art performances, food events, a countdown show, and concerts held across several city venues. According to Vice Chairwoman Nguyen Thi Anh Thi, the event enhances visitor experiences, stimulates travel demand, and provides momentum for Da Nang’s tourism growth in 2026. en.baodanang.vn TỔNG ĐÀI DỊCH VỤ CÔNG: (0236) 1022 hoặc *1022, miễn phí phục vụ   1. Đường dây nóng tiếp nhận ý kiến phản ánh, góp ý của tổ chức, công dân và chuyển đến cơ quan chức năng xử lý 2. Hướng dẫn, giải đáp quy định, chính sách, thông tin kinh tế – xã hội 3. Hướng dẫn thực hiện thủ tục hành chính, dịch vụ công trực tuyến 4. Cung cấp thông tin phòng chống thiên tai, bão lũ 5. Cung cấp dịch vụ Tổng đài CSKH, nhắn tin CSKH, truyền thông, sự kiện và các dịch vụ tư vấn khác…